This year, in addition to traditional fillings such as lotus seed paste, coconut milk, and mung bean, the well-known brand Hai Ha introduces a wider variety of mooncake flavors including young green rice, taro, red bean, and black sesame, offering consumers more diverse choices. According to the company’s survey, traditional fillings remain popular among a wide demographic and continue to be preferred due to their broad appeal. As a result, production volumes of these classic varieties have been increased to meet consumer demand. Meanwhile, newer flavors like taro, red bean, lotus seed, and coconut milk are gaining traction, especially among younger customers.

The iconic flavor of fragrant young sticky rice - “cốm” - has also been added to this year’s mooncake collection, providing more variety for consumers. For those who enjoy exploring new and exotic tastes, Hai Ha offers exciting options such as roasted chicken mixed-nuts sticky rice mooncakes, baked mixed-sausage mooncakes, and eight-treasure jambon snow skin mooncakes.

In particular, this year marks the launch of a premium yet affordable product line for the Vietnamese market. The Trăng Vàng (Golden Moon) collection features elegant and eye-catching designs with offerings such as Trăng Vàng Phú Quý and Trăng Vàng Đặc Biệt, priced between VND 400,000 and VND 700,000 - a range that remains accessible to most consumers.

Beyond the fillings, Hai Ha has also enhanced the packaging of its mooncakes, introducing five new premium box designs with refined patterns and attractive color schemes that elevate the overall presentation. As a special culinary touch, each premium box now includes a set of fine tea for a complete mooncake and tea pairing experience.

Hai Ha Mooncakes are proudly crafted by Hai Ha Confectionery Joint Stock Company, one of Vietnam’s leading confectionery manufacturers. The company’s products have been recognized by Vietnamese consumers as “High-Quality Vietnamese Goods” for 13 consecutive years, from 1997 to 2009.